anglais » allemand

ˈloss-lead·er SUBST

loss-leader
loss-leader

loss leader pricing SUBST

Exemples monolingues (non-vérifiés par l'équipe de rédaction)

anglais
Businesses can offer group discounts to local bargain-hunters (say, 40% off on a meal) as a loss-leader to draw in new business.
www.theglobeandmail.com
If you start messing with that 4-litre category, you start to run the risk that stores reconsider milk as a loss-leader.
www.thestar.com
Instead, the deal would be a loss-leader aimed at enticing customers onboard before rivals launched, he said.
www.stuff.co.nz
Supermarkets deny they lose money on these deals and do not create a loss-leader scenario.
www.stuff.co.nz
For now, streaming video seems positioned mostly as a loss-leader.
www.nbr.co.nz
Interest rate derivatives are low-return, capital-intensive products, which are starting to resemble the lending business a decade ago, when banks treated it as a loss-leader.
www.risk.net
With more big banks in town, economies of scale were achieved and the execution side of the transaction could be run as a loss-leader.
www.cityam.com
As minibars are often a loss-leader, some hotels have opted to stop charging for them and simply make them a free amenity for guests.
www.cnn.com
But one food expert said bread is used as a loss-leader in a bid to emphasise the value of higher-priced items.
www.bbc.co.uk
We think it's a crying shame that the supermarkets have decided to treat it as a loss-leader, like a can of baked beans.
en.wikipedia.org

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